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3 Secrets to Telling Stories Like Steve Jobs

In this blog, I will share 3 Steve Job secrets from the book “The Presentation Secrets of Steve Jobs” and how you can use them to reach storytelling greatness. Read on to learn more.
3 Secrets to Telling Stories Like Steve Jobs
Photo by Md Mahdi / Unsplash

I was a guest on the 10X growth podcast recently where Preethy and I chatted about the book “Presentation Secrets of Steve Jobs” by Carmine Gallo. This article is a summary of the key takeaways from that podcast. You can listen to the full podcast here.

What can we learn from the great innovators of our time? When you think of brands like Disney and Apple, the pioneers behind those brands, Walt Disney and Steve Jobs, are not far off in your mind. Even so, you wouldn’t originally expect these two to be able to create the two most recognizable brands. Steve Jobs did not know how to code and Walt Disney was known to be shy and insecure, a far cry from his brand and outside persona. So despite these two major flaws, how did they turn their brands into what they are today?

Storytelling. 📖

Steve Jobs and Walt Disney did not sell a product, they sold a story. One that was so powerful, that it lived on even after their death. I believe that storytelling is a learned skill.

And the best way to learn storytelling is to observe the masters and absorb the lessons that they teach to each of us. Steve Jobs is one of those masters and he's really famous for what people call his reality distortion field.

In this blog, I will share 3 Steve Job secrets from the book “The Presentation Secrets of Steve Jobs” and how you can use them to reach storytelling greatness. Read on to learn more.

How Do Great Leaders Set Themselves Apart? 🤵🏻‍♂️🤵🏼‍♀

  1. Tell Stories that are Memorable
  2. Elevate Your Storytelling
  3. Simplify the Details

Now let’s break down the tips and tricks to executing these action items.

1. Tell Stories that are Memorable 🧠

The mark of a great story is that you remember it and you don’t need to be a master storyteller to do it. Keep in mind these 3 simple things Steve Jobs did to remain memorable:

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