I previously wrote about how to get your customers to sell for you by creating a product that enables movements. Let’s look at one example. What’s special about this hotel room in Amsterdam?
Nothing. Everything. You see, the hotel is called The Movement Hotel. It is a hotel run by refugees in a former prison. That’s why there’s bars on the window, and “Freedom” hung on the wall. In fact, this is not a hotel room at all, but it is:
So everything. The Movement Hotel isn’t selling a hotel room at all, it’s selling the idea of freedom, redemption, and renewal. If you stay here, you’re supporting refugees, you’re helping train people and to match them to long term work, and you’re a part of a larger community. Not only has the purveyors of this fine establishment elevated a prison into a comfortable hotel, it has further elevated the hotel itself into a statement, a movement. Will customers tell other customers about this ‘product’, You bet!
What movement is your product enabling?
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